Leinenkugel Ads Take Over Minneapolis Skyway
Design work for Leinenkugel’s done by Jacobson Rost
There’s no shortage of beer ads in Minneapolis’ skyway system. The Jacob Leinenkugel Brewing Co. has plastered the above-ground system of walkways with advertisements — not just the typical, back-lit signage, but also wall clings, elevator wraps, floor decals and a 12-foot Adirondack chair and sampling events at nearby restaurants and bars. Leinenkugel’s, which recently expanded out of the region to distribute in 49 states, said Minneapolis is still a top market.
“Minneapolis has long been a city of loyal Leinenkugel’s beer lovers and we want to connect with those fans to thank them for their longtime support.” Jake Leinenkugel, president of Jacob Leinenkugel Brewing Co.
- Business Journal
I walked through Block E and took a few pictures…
